Analytics
Link Analytics Explained: The Metrics That Matter
Total vs unique clicks, referrers, QR scans, location, devices and heatmaps: how to read your link analytics and turn the numbers into decisions.
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Insights & updates
Guides, product news and tips on growing with smarter links.
Analytics
UTM Parameters Done Right: Naming, Templates and Forwarding
The five UTM parameters, naming rules for clean reports, and how UTM templates and parameter forwarding keep your short links consistent.
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