What is the difference between direct, frame, splash and overlay redirects?
Updated Oct 7, 2026
Direct sends visitors straight on (301/302/307/308), frame shows the page under your short URL, splash adds a branded page first, overlay adds a CTA on top.
Choose the redirect type in the link’s settings:
- Direct: an instant HTTP redirect with a 301, 302, 307 or 308 status code. Best for most links.
- Frame: the destination is shown inside a frame, so your short URL stays in the address bar.
- Splash page: a branded interstitial page with a call to action is shown before the visitor continues.
- CTA overlay: a message, contact form, poll, newsletter signup, coupon, image or product card appears on top of the destination page.
Note that some websites block being shown in frames, so test frame and overlay links before sharing.
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