How do UTM templates and parameter forwarding work?

Q: How do UTM templates and parameter forwarding work?

ShortGo offers two ways to handle URL parameters: Fixed parameters and UTM templates : append parameters such as UTM tags to the destination. Save a reusable set of utm_source , utm_medium , utm_campaign , utm_term and utm_content as a UTM template and apply it when creating links, so your campaign tagging stays consistent. Forward parameters : when enabled, any query string on the short link (for example ?ref=newsletter ) is passed through to the destination. This keeps your short links clean while analytics tools on your site still receive the right campaign data.

Question

Accepted Answer

ShortGo offers two ways to handle URL parameters:

Fixed parameters and UTM templates: append parameters such as UTM tags to the destination. Save a reusable set of utm_source, utm_medium, utm_campaign, utm_term and utm_content as a UTM template and apply it when creating links, so your campaign tagging stays consistent.
Forward parameters: when enabled, any query string on the short link (for example ?ref=newsletter) is passed through to the destination.

This keeps your short links clean while analytics tools on your site still receive the right campaign data.